Daniel Ericsson

In the coldest and most remote parts of Sweden we find the Kiruna CrossFit box – owned and run by Daniel Ericsson. For Daniel, fitness is everything. It’s a bond that will last forever.
I'm obsessed with CrossFit and everything around it
After last year's Nordic Showdown, arranged by CrossFit Nordic, me and my girlfriend went to Side in Turkey. I have a tradition to always get a tattoo when I'm abroad. So in a combination of total euphoria from my results in the tournament, sticking to my tradition and the fact that my left hand looked a bit naked; the Reebok logo was etched into my skin.

Markus schramm

Markus Schramm entered the fitness scene a cold winter’s day in 2013. Determined to make a change of lifestyle he took on a training challenge with Reebok. A decision he never will regret.
For me, Reebok symbolizes the changes in my life
A year ago, I stood confused outside a gym in Stockholm. Completely out of shape and with only 7 months left to my final test – the 12 km obstacle race Tough Viking – I knew it was going to be tough. Against all odds, I completed the race and have since then continued with Obstacle Training. Now I have the Reebok logo tattooed on my leg, a symbol for the journey I’ve made with Reebok.

Terms & Conditions

TERMS AND CONDITIONS – REEBOK FOREVER Enter the competition by getting a tattoo at the Reebok and Salong Betong booth at Tough Viking, Gärdet Stockholm, 30th August 2014. Employees at the Reebok or Adidas Group are not allowed to participate in the competition. You need to be at least 18 years old and you also need to have a membership at a Les Mills Studio and/or a CrossFit box or a valid Tough Viking start number to enter the competition. The contestants will be able to get the tattoo between 10AM and 6PM at the Reebok and Salong Betong booth. There will be a drop in system with the contestant’s registered mobile number to know who’s in line to get the tattoo. Register your mobile number at the booth when you arrive at Tough Viking. If you’re not there at that time they call your number, your spot will go to the next one. On site, the contestants needs to able to show their ID, a valid gym card and sign a contract where they approve getting tattooed. Reebok and Salong Betong will only tattoo the Reebok logo and do it without colors. Getting the tattoo is at the contestant’s own risk. At the end of the day, the person who has tattooed the largest Reebok logo at the Reebok and Salong Betong booth will win the competition. The prize is a Reebok sponsorship worth €4000, where €3000 is products and €1000 is fitness activities with Reebok. One person can win. But no one will go home empty-handed; everyone who gets the tattoo at the Reebok and Salong Betong booth receives a complete fitness kit worth €500 from Reebok. The products to the value of €3000 and the fitness kit to the value of €500 is selected and received on site at Tough Viking in Reebok's shop. The winner will be announced on site and contacted via the registered mobile number. It is the responsibilities of the winner to self pay any profit tax. It is the responsibility of each contestant to register the correct contact information. You enter the competition by getting the tattoo at the Reebok and Salong Betong booth at Tough Viking. By entering the competition, you approve Reebok the right to use your name and photos of you from the booth in this competition, and register your name, mobile number and e-mail in order to contact you regarding the competition. TERMS AND CONDITIONS – Win an entry pass to Tough Viking or Super Saturday The competition runs from 11th August to 21th August 2014. Employees at the Reebok or Adidas Group are not allowed to participate in the competition. You need to sign up to Reebok’s newsletter to enter the competition. Sign up by register your e-mail address and date of birth through the campaign site and then select the entry pass you want to win. You also need to motivate why you should win the competition. A jury from Reebok will decide who’s the winner. You need to be at least 18 years old to enter the competition. 1st prize is an entry pass to either Tough Viking 30th August 2014 at Gärdet, Stockholm or an entry pass to Super Saturday 6th September 2014 at Globen, Stockholm. A total of 13 people can win an entry pass each. The winner will be contacted via the registered e-mail address. Transport and accommodation is not included in the prize. It is the responsibilities of the winner to self pay any profit tax. By signing up to the newsletter, you agree to the following terms: I agree that Reebok can use my personal data (including e-mail address) for marketing, advertisement and opinion research purposes. This includes sending me information about Reebok products and other adidas Group products. Reebok is a brand of the adidas Group. I agree that adidas International Trading B.V., Amsterdam (NL) may contact me by regular mail, e-mail, by SMS, by telephone or any other electronic means for marketing, advertising and opinion research purposes of the adidas Group. In order to be able to contact me with information, which is of special interest to me, I agree that my overall interaction with adidas International Trading B.V., Amsterdam (NL) and with adidas AG, Herzogenaurach (D) will be combined, analyzed and used. I further agree that adidas International Trading BV may provide my contact data to adidas AG for marketing, advertising and opinion research purposes of the adidas Group. Please read the Privacy Policy (http://www.reebok.se/help-topics-privacy_policy.html) for further information. I understand that I can revoke my consent any time as indicated in the messages sent by Reebok.

Super saturday

This year’s SUPER SATURDAY takes place September 6th 2014 in Stockholm. Over 3000 people will gather at the Ericsson Globe Arena to participate in LES MILLS classes.
Share your passion for fitness
There will also be a huge line-up of LES MILLS presenters from all over the world. Participate in exciting workouts like BODYPUMP, BODYCOMBAT, SH’BAM, GRIT SERIES, meet new friends and get to know the local SUPERSTARS. This year you will book your classes so you won't miss a spot for your favorite workout.

Tough viking

Tough Viking is the largest and toughest obstacle race in Scandinavia. In 2014, over 15,000 participants will compete in Tough Viking over four different races in four different locations in Sweden and Finland.
Scandinavia’s largest obstacle race
The course on Gärdet will be 15 km long and filled with challenging obstacles designed by specialists from the Swedish marine forces. The barriers consist of fire, ice, monkey bars, water obstacles, tires, swamps, net traps, roman rings, giant ramps, pipes, walls, rope climbing, American football players and much more. Sign up today individually or in teams to secure your place.
Salong Betong is a tattoo studio from the suburbs of Stockholm. Their waiting list is usually long, so it’s an honor for us and a great chance for you to get tattooed by their artists at Tough Viking in Stockholm, Sweden. The Reebok and Salong Betong booth will be open between 10AM and 6PM and have a drop in system with people’s registered mobile numbers to know who’s in line. You register your number when you arrive at Tough Viking.

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ALL RIGHTY THEN

You’re getting tattooed. Time to share it to the rest of the world!

Select your prize

Take the chance to win an entry pass to either Tough Viking, August 30th or Super Saturday, September 6th.
Which fitness experience suits you the most?

Done!

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Pain is temporary. Reebok is forever.

In 2012, I began a journey towards a new life. At over 100 kg and completely out of shape, I decided to enter Tough Viking. I was determined that I too could push my way though 1,5 miles of mud and obstacles. I went from no exercise whatsoever to 5-6 workouts a week. So when i finally finished the race, I wanted to do something that would express what I had gone through. A big tattoo for a big change. A symbol for my new life and a reminder that anything is possible.

Camilla Nilsson

Pain is temporary. Reebok is Forever.

At Reebok, we live and breathe fitness. It’s not just a diet, a trend or a quick fix – for us it’s forever. But how strong is your bond to fitness? Now is your time to show it.

Why would i ever do this?

The top prize is a yearlong fitness packed sponsorship with Reebok worth 40,000 SEK. And no one will go home empty-handed; everyone who gets the tattoo at the Reebok and Salong Betong booth at Tough Viking receives a complete fitness kit from Reebok to a value of 5,000 SEK.

Count me in

So here's how it works. Reebok and Salong Betong will build a real tattoo studio on site at Tough Viking, August 30th 2014, at Gärdet in Stockholm. Between 10AM and 6PM, you’ll have the chance to get tattooed with Reebok’s logo anywhere you want on your body. Make sure to be there on time; first come, first served. And there is one rule – the size matters. Only the largest tattoo will be good enough for the top prize.
So the top prize then, what is it?
The person who tattoos the largest Reebok logo is awarded a yearlong fitness packed sponsorship with Reebok to a value of 40,000 SEK. And no one will go home empty-handed; everyone who gets the tattoo at Tough Viking receives a complete fitness kit from Reebok to a value of 5,000 SEK. By entering the competition I accept these terms, or show me the nitty-gritty.

It’s ok. You don't have to.

The competition is closed and we have chosen our winners. But hey, you still have the chance for the top prize. You just need to overcome some fears first.
Sign up* for the Reebok newsletter here:
*I agree that Reebok can use my personal data (including e-mail address) for marketing, advertisement and opinion research purposes. This includes sending me the Reebok newsletter, information about Reebok products and other adidas Group products.

The details

First of all, in order to even sit in the tattoo chair, you need to be at least 18 years of age. We will use a drop in system using your mobile numbers to let you know when it’s your turn. The first ones to leave their number are also the first ones that will get tattooed. If you’re not there when your number is called, your spot will go lost. As with roughly everything else in life, this competition is all about individual responsibility, common sense and that everything is at your own risk. Although cyber grape purple is your favorite color, this will be a black and white tattoo. Salong Betong only make tattoos without colors. If you’ve actually reached this far, we’ll treat you with some more amazing legal information here.
What does the Reebok logo stand for?
The Reebok logo represents the changes - physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life. Above all – it’s the strongest way to show your passion for fitness.
Fitness is my everything
My journey with Reebok
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